Marketing Projects

📂 Marketing Projects

A collection of academic and professional marketing work covering strategy, brand analysis, and presentations.

🍎

Strategic Business Analysis on Apple

📄 PDF

A comprehensive strategic business analysis of Apple Inc., examining market positioning, competitive advantage, and long-term growth strategy.

Brand Strategy Competitive Analysis Apple Inc.
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📰

Current Events Marketing Presentation

📊 PowerPoint

A presentation analyzing current marketing trends and real-world business events, connecting classroom concepts to industry developments.

Current Events Market Trends IBM 3072
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📋

MHR3010 – Final Management Report on Apple Inc.

📄 PDF

A formal management report produced for MHR3010 covering foundational marketing principles including consumer behavior, segmentation, and promotional strategy as applied to Apple Inc.

Consumer Behavior Segmentation MHR3010
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🏢

IBM Project – Target Market Plan (Part 1)

📝 Google Doc

Part 1 of a Target Market Plan developed for Cal Poly Pomona's College of Business Administration, identifying and analyzing IBM's core customer segments and strategic market opportunities.

Target Market IBM Cal Poly Pomona Market Segmentation
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🏢

IBM Project – Target Market Plan (Part 2)

📝 Google Doc

Part 2 of the IBM Target Market Plan, expanding on customer segmentation with deeper analysis of positioning strategy, competitive landscape, and go-to-market recommendations.

Target Market IBM Cal Poly Pomona Go-To-Market
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🏈

NFL – National Football League Marketing Analysis

📊 PowerPoint

A marketing analysis and presentation on the National Football League, exploring brand strategy, fan engagement, sponsorship, and the NFL's broader marketing ecosystem.

NFL Sports Marketing Brand Analysis Fan Engagement
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