Marketing Projects
๐ Marketing Projects
A collection of academic and professional marketing work covering strategy, brand analysis, and presentations.
Strategic Business Analysis on Apple
A comprehensive strategic business analysis of Apple Inc., examining market positioning, competitive advantage, and long-term growth strategy.
View Project โCurrent Events Marketing Presentation
A presentation analyzing current marketing trends and real-world business events, connecting classroom concepts to industry developments.
View Project โMHR3010 โ Final Management Report on Apple Inc.
A formal management report produced for MHR3010 covering foundational marketing principles including consumer behavior, segmentation, and promotional strategy as applied to Apple Inc.
View Project โIBM Project โ Target Market Plan (Part 1)
Part 1 of a Target Market Plan developed for Cal Poly Pomona's College of Business Administration, identifying and analyzing IBM's core customer segments and strategic market opportunities.
View Project โIBM Project โ Target Market Plan (Part 2)
Part 2 of the IBM Target Market Plan, expanding on customer segmentation with deeper analysis of positioning strategy, competitive landscape, and go-to-market recommendations.
View Project โNFL โ National Football League Marketing Analysis
A marketing analysis and presentation on the National Football League, exploring brand strategy, fan engagement, sponsorship, and the NFL's broader marketing ecosystem.
View Project โM06 Reflection Essay โ Advanced Data Wrangling
A reflection essay exploring advanced Tidyverse wrangling techniques including across(), rowwise(), anti_join(), and factor handling. Covers David Robinson's live screencast analysis and a Revealjs presentation on portfolio construction.
View Project โM11 Application โ Introduction to Functional Programming in R
A hands-on R programming application covering functional programming concepts including conditional logic, loops, custom functions, apply/map families, and data visualization using real-world student-teacher ratio data.
View Project โ